Hospitality eBusiness Strategies Takes Away Top IAC Awards, including Four Best of Industry Awards

April 13, 2011

Hospitality eBusiness Strategies (HeBS Digital), the industry leader in hotel website design and digital marketing services, today announces receipt of five Internet Advertising Competition (IAC) awards for excellence in hotel and restaurant website design, mobile website design, online banner ad design and interactive multichannel marketing.

HeBS Digital received the following IAC awards:


HeBS also received an Outstanding Website award for La Bellasera Hotel & Suites.

“The major awards given by the IAC are indicative of the larger role our efforts play for our clients: capturing and retaining the attention of consumers who are constantly on-the-go and becoming increasingly aware of their control over the way they receive and interact with any given hotel’s marketing messages. Every new hotel website and digital marketing campaign needs to meet the same demands. HeBS is honored to have won these awards for our clients, and looks forward to creating more websites and campaigns that drive incremental and serious ROIs, as well as reach and engage hotel customers at every touch point” said Max Starkov, Chief eBusiness Strategist at HeBS.

The Internet Advertising Competition (IAC) Awards are presented by the Web Marketing Association to honor excellence in online advertising, to recognize the individuals and organizations responsible, and to showcase award-winning Internet advertising. Entries in the Internet Advertising Competition were judged on six elements: creativity, innovation, impact, design, copywriting and use of the medium.

“We had a lot of ideas coming in for the Vū Restaurant website from a variety of players. HeBS assisted in organizing the ideas while educating us and applying best practices. The patience involved by all parties was immense and working with HeBS always results in pieces that present above and beyond our expectations. We look forward to many other successful projects with the HeBS Team” said Gidget Graten-Strasburg, Marketing Manager for Pacifica Hotel Company.

About HEBS Digital:

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests.

With the combination of HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or


Editorial Contact:

Mariana Mechoso Safer
SVP - Global Marketing, HEBS Digital
Phone: (212) 752-8186